Experts agree, marketing is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses. In a study of venture capitalist the two most cited reasons for business failure were:
- Lack of a sound marketing plan
- Inability to articulate the Value Proposition
Peter Drucker one of America’s foremost business thinkers points out that “innovation and marketing make money– everything else is a cost.”
In a noted study the prestigious Wharton School Of Business concluded that it’s not what you spend that counts, or even necessarily where your ads appear, rather it is the MESSAGE that is the prime determinant of success or failure.