O.K. O.K. I know it's a gross generalization. But the thing is, generalizations exist because – for the most part – they’re true.
I have been writing marketing copy (advertising, websites, blogs, brochures, white papers, catalogs and what-not) for a long time. And in that time I have run into techies who can write. Twice. And I’m betting all my techie friends are thinking they have yet to find a writer who’s competent at technology.
Here’s where the rubber meets the road [old Firestone Tires ad : )], in this age of websites, almost every Tom, Dick and Harriett who design websites hold themselves out to be writers. (“No worries", they say, "I can provide all the content along with all the design, artwork, coding, functionality, SEO and SMO.”) Let’s have a show of hands out there from everyone who believes the entirety of that statement.
I didn’t think so.
Are you willing to trust the communication aspect of your most important marketing tool to an over-confident jack-of-all (website) trades? Just to get a "one-stop-shop"? Just to save a little money? Let me tell you a little secret:
- I wrote or edited every word of my website, MoneyWordsMarketing.com
- I paid Brian Flatgard to design and develop the site for me. To this day, when I want to change any functionality…I call Brian.
- When I get a commission to write a website, the first question I ask is, "Who's your web designer?" Why? Because I know that with my writing and the designer's technology and graphic arts talents, we can do the complete job for the client.
Just a cautionary hint…before you consider hiring those web developers who claim to be copywriters as well as all those other things…read two or three websites they developed, including their own. Maybe they’ll be written wonderfully, defying all the odds…
…If not, call me.