Effective copywriting takes talent, experience, discipline and lots of hard work.  And it pays dividends both short and long-term.

Effective copywriting takes talent, experience, discipline and lots of hard work.  And it pays dividends both short and long-term.

The right message opens your door to new clients; the wrong one sends them running into the arms of your competitors

Get better results in less time for less money with a professional copywriter!

I've been developing brand strategies and writing imaginative and effective copy for over 30 years.  My strategies, words and accompanying images help businesses increase their results. 

There is a both a science and an art to copywriting.  The discipline of the system and the use, flow and tempo of language is learned by the copywriter at every stage of his or her development.  This is training that the non-professional simply does not possess.  I can't tell you how many poorly crafted marketing pieces I've been called on to "rescue".  Doing it right the first time saves you time, money, and lost opportunities.

Don't try to "go it alone".  A quality copywriter is a prudent investment.

I Am A Copywriter.  I Can Help Your Company In Three Ways

  1. Evaluate your current marketing

  2. Teach you to create professional-level copy

  3. Write, re-write or edit your critical marketing pieces

"I've developed brand strategies and written copy for many companies in diverse industries"

  • Datsun
  • Phoenix Suns
  • NARPRO.com
  • HeliServices/Enstrom Helicopters
  • Commercial Credit Reporting
  • Phoenix Business Journal
  • Package Goods
  • Hotels, Cruise Lines and Tourism
  • Auto Repair
  • Restaurants and Fast Food
  • Professional Services
  • Home and Business Services
  • Software
  • Franchisors

Writing Samples - Desk Barn

A Trip Through Desk Barn Makes You Feel Just Like A School Kid

Next time you're in Desk Barn try this.  Walk through the store aisle by aisle.  We think you will find that, like most grown-ups, you are drawn to all the fun things we stock.  The neat pens, books and white boards... the fresh, crisp, clean pads... the frames and art tools... stands to show off your best work... a cool desk set and, of course, the snacks.

Make your work fun for a change. The fun starts at Desk Barn.

(Fun Fact:  The sample above is made up exclusively of one-syllable words)

My Favorite Quotes

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.
— Lee Iacocca
To sound like an expert, hire one.
— Harry Beckwith, named one of the world's five best speakers on marketing
Unfortunately the world is full of people who think they have it all figured out, and they don’t.
— Greg Norman, Hall of Fame Golfer and Chairman of Great White Shark Enterprises


Writing Samples - Cruise Line

Picture yourself cruising the blue Aegean, gliding past history at every turn.  Travel back in time to ancient Ephesus on the Turkish coast.  Then pause at the island of Santorini, explore pristine beaches and secluded coves via your motor scooter.  And when it's time for lunch and refreshments, take yours in style at one of the many sidewalk cafes in the bustling Agora and sample delicacies just hours removed from the sea.

Writing Samples - Datsun 240Z

"The 240Z - for going fast, going far, even for going formal."


The most valuable of all talents is that of never using two words when one will do.
— Thomas Jefferson, 3rd President of the United States