The 7 Deadly Sins Of Marketing And How To Avoid Them

7 Sins Front Cover2a.jpg
7 Sins Front Cover2a.jpg

The 7 Deadly Sins Of Marketing And How To Avoid Them


Too many small businesses view marketing from the perspective of the mega-marketers (Amazon, Walmart, Proctor & Gamble, Kraft, Coca-Cola, etc).  This results in feeble returns, hugely high cost-per-sale and, oftentimes, complete business failure.  Take a tip (in fact, take seven) from a master copywriter and brand strategist - avoid the 7 Sins.

  1. Myopia
  2. Imitation
  3. Sameness
  4. Arrogance
  5. Ego
  6. Ignorance
  7. Apathy


Copyright 2007, Alan L Tarr, Published by Marasso Business Publications



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Praise for "The 7 Deadly Sins"

"Alan Tarr has put together a well-written, informative, and often humorous manual of how to successfully market your business. I’ll never look at marketing and advertising the same way again.” 
—John Boyens, Author: The Productive Selling Zone: Real World Sales Strategies That Work

Over 120 pages w/ Illustrations and Useful Tip Sheets.